Can you suggest inexpensive ways to advertise my new business?

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	Can you suggest inexpensive ways to advertise my new business?

Solution **I need your help!! I have started a small yard sign rental company. I rent yard signs to people. My signs are 3 x 5, they say "Happy Birthday", "Happy Anniversary", "Congratulations, It's a Boy" or "Congratulations, It's a Girl". I can personalize them with the person's name and age. My problem is that I'm having a hard time getting it up and going. I have run some ads in our local newspaper and have handed out flyers with not a lot of response. I'm the only one in our town that does anything like this and I think it will catch on if people find out about me. That's where I need your help. Do you have any suggestions for me on how I can get the word out?? I don't have a lot of money to advertise. This will be a great business for me -- I have 4 kids, ages 11-1, and I really need to be able to stay home with them!!**

Starting a small business on your own always takes more time than we like. I know that feeling well. If I were you, I'd stay away from ads. However, if you have a separate business phone line. the yellow pages will give you a one-line ad for free. Your business seems to me as one that people might look for in the yellow pages. Another idea for you would be to hook up somehow with a party store -- maybe give them a small referral fee if they can bring you customers. And my last idea -- have you written up a press release for your business? I would take pictures of your signs in action. Then I would write up a press release and send it, along with that picture, to all the newspapers and TV News stations in your local area. Before you send them out, find out who the person is you need to be sending it to. Then after a week or so, call that person directly and see if they received the press release, if you can answer any questions they have, and then the biggie... will they be running it? I think you have a great business idea. Keep up the great work and don't give up.

Article Details

Article ID:

169

Created On:

12 Oct 2005 12:47 PM